Common Backlink Myths Debunked

by JC Burrows  - November 16, 2023

Backlinks have long been a fundamental aspect of search engine optimization (SEO). However, as the digital landscape evolves, so do the myths and misconceptions surrounding backlinks. In this article, we’ll debunk some common backlink myths to provide you with a clearer understanding of their role in SEO.

Key Takeaways

  • Backlinks are an important part of SEO, but they are not the sole factor in rankings.
  • Quality and relevance of backlinks matter more than quantity.
  • No-follow links and paid backlinks can still have value but should not be the sole focus.
  • All backlinks are not equal; focus on authoritative and relevant sources.
  • A holistic SEO strategy that includes content, on-page optimization, and technical aspects is essential for success.

Myth 1: Backlinks Are the Only Factor in SEO

May 2024 Common Backlink Myths Debunked 1

Debunked: While backlinks are a crucial SEO factor, they are not the sole determinant of success. Search engines consider numerous factors, including content quality, on-page optimization, user experience, site structure, and mobile-friendliness. A well-rounded SEO strategy should address all these aspects for optimal results.

Myth 2: Quantity Trumps Quality

Debunked: It’s not about how many backlinks you have but the quality and relevance of those backlinks. A few high-quality, authoritative backlinks from relevant sources can outweigh a multitude of low-quality links. Focus on acquiring backlinks that genuinely benefit your site.

Myth 3: No-Follow Links Are Useless

May 2024 Common Backlink Myths Debunked 3

Debunked: No-follow links may not pass link equity directly to your site, but they can still bring value. They can drive traffic, enhance your brand’s visibility, and contribute to a diverse backlink profile, which search engines appreciate. Don’t discount no-follow links entirely; they can have their benefits.

Myth 4: Paid Backlinks Work

Debunked: Paying for backlinks is against search engine guidelines and can result in penalties. Search engines are adept at detecting paid links and may devalue them or even deindex your site. It’s best to focus on ethical and organic link-building strategies for long-term success.

Myth 5: All Backlinks Are Equal

May 2024 Common Backlink Myths Debunked 5

Debunked: Not all backlinks carry the same weight. Backlinks from authoritative and relevant websites in your niche are more valuable than those from unrelated or low-quality sources. Focus on building a diverse backlink profile with an emphasis on quality and relevance.

Myth 6: Backlinks Alone Guarantee Top Rankings

Debunked: Backlinks are a significant ranking factor, but they work in conjunction with other SEO elements. Quality content, on-page optimization, technical SEO, user experience, and more all play roles in ranking success. A holistic SEO strategy is essential for sustained high rankings.

Myth 7: Reciprocal Linking Is Effective

May 2024 Common Backlink Myths Debunked 7

Debunked: Reciprocal linking, where two websites agree to link to each other, was once a common practice. However, search engines now scrutinize such practices and may view them as manipulative. It’s advisable to focus on earning one-way, natural backlinks.

Myth 8: Irrelevant Anchor Text Is Fine

Debunked: Anchor text should be descriptive and relevant to the linked content. Irrelevant or keyword-stuffed anchor text can raise red flags with search engines and may harm your rankings.

Myth 9: Social Media Shares Are as Valuable as Backlinks

May 2024 Common Backlink Myths Debunked 9

Debunked: While social media shares can boost your content’s visibility and traffic, they do not hold the same weight as backlinks in terms of SEO. Backlinks are more potent signals of authority and relevance in search engine algorithms.

Myth 10: Backlinks Are Easy to Acquire Quickly

Debunked: Building a healthy backlink profile takes time and effort. Quick, spammy backlink acquisition strategies can result in penalties and harm your site’s reputation. Focus on ethical and sustainable link-building practices.


Are backlinks credible?

Answer: Backlinks themselves are not inherently credible or non-credible. Their credibility depends on various factors, including the source of the backlink, the relevance of the linking site to your content, and the quality of the content surrounding the backlink. Credible backlinks often come from authoritative and trustworthy sources in your niche.

Is backlinking legit?

Answer: Backlinking, when done ethically and within search engine guidelines, is entirely legitimate and a common practice in SEO. It involves acquiring links from relevant and authoritative sources to improve a website’s visibility and authority. Unethical practices, such as buying links or engaging in link schemes, are not legitimate and can result in penalties from search engines.

What makes a backlink toxic?

Answer: A backlink is considered toxic when it has the potential to harm your website’s SEO or reputation. Toxic backlinks typically exhibit the following characteristics:

  • Source Quality: Backlinks from spammy, low-quality, or unrelated websites are often toxic.
  • Unnatural Patterns: Links acquired through link schemes, paid links, or excessive reciprocal linking are considered toxic.
  • Over-Optimized Anchor Text: Backlinks with over-optimized or irrelevant anchor text can be harmful.
  • Malicious Intent: Links from malicious websites or those engaged in illegal activities are toxic.
  • Excessive Quantity: An excessive number of backlinks in a short period, especially if they lack quality, can be considered toxic.

Do backlinks matter anymore?

Answer: Yes, backlinks still matter in SEO. While search engine algorithms have evolved to consider various factors, including content quality and user experience, backlinks remain a crucial ranking factor. High-quality, relevant backlinks from authoritative sources continue to signal credibility and authority to search engines. However, it’s essential to focus on quality over quantity and engage in ethical link-building practices for sustainable SEO success.

Closing Thoughts

By dispelling these common backlink myths, you can develop a more informed and effective SEO strategy that prioritizes quality, relevance, and ethical practices. Remember that SEO is a complex field that requires ongoing learning and adaptation to stay ahead in the digital landscape.


  1. Monash University. (n.d.). Search engine optimization (SEO). Retrieved from This source from Monash University provides insights into SEO, highlighting the importance of ranking highly in search results and the role of backlinks. It explains that the number of websites linking to a webpage enhances SEO and recommends strategies such as creating content that links back, gaining backlinks from high-ranking sites, engaging on social media, and regularly updating web content​​.
  2. U.S. Department of Commerce, International Trade Administration. (n.d.). Boost Your SEO Ranking With Backlinks and Keywords. Retrieved from This government source discusses the significance of keywords and backlinks in boosting SEO ranking. It emphasizes the importance of creating quality content and maintaining regular content updates for SEO. It also explains the role of backlinks in SEO, noting that searchbots see links to other sites as “reputation references,” and backlinks from other sites pointing towards yours are significant indicators of a website’s value​​.
  3. Wikipedia contributors. (n.d.). Backlink. In Wikipedia, The Free Encyclopedia. Retrieved from The Wikipedia entry on backlinks describes them as references similar to citations, with their quantity, quality, and relevance being factors evaluated by search engines like Google to estimate a page’s importance. The entry also explains Google’s PageRank system, which uses backlinks as one of the variables to determine search result rankings, and discusses the concept of Topical PageRank, which gives more weight to backlinks from pages of the same topic as the target page​​.

Building a Robust SEO Plan: Incorporating Effective Backlink Strategies
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

You may be interested in

What Our Clients Say

Absolutely thrilled with our results! These guys have been a game-changer for our online presence. Within just a few months, we've climbed up the Google ranks and the traffic's booming. Definitely more bang for my buck with the uptick in sales. Big shoutout to the Rank Higher crew – you rock! 🚀🌟

Jake Davidson

Service Pros Online

I've been working with this company to revamp our website, and wow, what a transformation! But the cherry on top? The SEO magic they've worked. We're ranking higher than ever, and I'm seeing a real boost in traffic and sales. Hats off to the team for their hard work and genius touch! If you're looking to spruce up your site and get seen, these are the go-to pros.

Lacey Roberts

Deals Direct Daily