There are many ways to improve your local SEO results, which can cause companies to think it’s hard. It is not as hard as you might think. If you had a bad result before or even no result at all, this article is for you! In fact, we have thirteen tips that will surely increase your rankings and drive traffic from customers looking for your product or service.
Claim and Verify Your Google My Business Listing
This is the first and most important step you can take to improve your local SEO results. Claiming and verifying your business listing with Google is free and easy to do. Once you have claimed and verified your business, make sure all information and links associated with your business are correct. If you do not claim and verify your listing, someone could take control of it and change all the information associated with your company’s listing, which will make it hard for customers to find you online.
Use Long-Tail Keywords
Long-tail keywords can really improve your ranking results because they are specific. Search engines rank long-tail keywords higher than short, general non-specific keywords because they think users will be more interested in the product or service with these longer keywords. In addition, you can use long-tailing to find keywords for both your website and local SEO opportunities.
Write Local Content for Your Site & Listing
Another way to improve your local SEO results is by writing local content for your website and business listing. This will show search engines that you are a credible authority on the topic. In addition, customers will be able to learn more about what you have to offer and how you can help them solve their problems.
Include Your Address & Phone Number
Make sure to include your address and phone number on every page of your website so customers can find you quickly. If they are impressed by what they see, they will surely give you a call or visit your location.
Get Reviews & Respond to Them
If you have 5 stars across the board, congratulations! You are doing great! However, if you don’t, it’s not the end of the world. A bad review can actually be a good thing if you respond to it positively and helpfully. This will show potential customers that you care about your customers and their experience with your company. Plus, responding to reviews will help improve your local SEO results.
Optimize Your Website
The next way to improve your local SEO results is by optimizing your website for both search engines and customers. If you optimize your website, it will rank higher on search engine result pages (SERP) and be user-friendly for visitors. Optimizing your site can take some time if you are doing it yourself or cost money if you are hiring someone.
Rank on Google Places
The sixth way to improve your local SEO results is by ranking on Google Places. Ranking on Google Places can be difficult if you are not familiar with the system or do not have much money to invest in PPC advertising. However, once you rank, customers will be able to find you quickly and easily when they search for your product or service using the specific keywords you used.
Use Google Analytics
Google Analytics is a free and helpful tool that can improve your local SEO results by telling you how many customers came to your website and where they came from (including referrals and searches). You can use this information to figure out what works and what doesn’t work for your website and local SEO efforts.
Participate in Local Events
Another way to improve your local SEO results is by participating in local events. This will help you get your name out there and show customers that you are active in the community. In addition, you can collect business cards or other contact information from people who are interested in what you have to offer.
Make a Guide or Downloadable Content
If you have a guide, checklist, or downloadable content that is relevant to your product or service, make sure to include local keywords in the title and description of the content. This will help improve your local search rankings and help you gain more customers looking for this type of information online.
Create a Video
Videos are a great way to improve your local SEO results because they are engaging and can help you stand out from the competition. In addition, people are more likely to share videos than any other type of content. Make sure your video is high quality and informative to get the most out of it.
Include Your City & State in Your Titles
If you want to improve your local SEO results, make sure to include your city and state in the titles of your website, blog posts, articles, and other content. This will help Google and other search engines know that the content is relevant to their viewers.
Use Local Keywords
Always be sure to use local keywords in your website, blog posts, articles, and other content. This will help you rank higher in local search results and attract more customers looking for your product or service.
The Bottom Line on Local SEO
Local SEO is a great way to get your business more visibility and more customers. However, it can be difficult to know where to start. These thirteen tips will help you improve your local SEO results and get more customers from your online efforts.
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- Michigan Technological University. (n.d.). Five Ways to Improve your Site’s Ranking (SEO). Retrieved from https://www.mtu.edu/umc/services/websites/seo/
- U.S. Small Business Administration. (n.d.). Local SEO. Retrieved from https://www.sba.gov/
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- Ohio Small Business Development Center. (2023). Merchant Series: Improve Your Business’ Online Visibility in 2023!. Retrieved from https://clients.ohiosbdc.ohio.gov/