Best Review Monitoring Tools for Businesses

by JC Burrows  - July 17, 2021

Are you tired of manually scouring the internet for reviews of your business? Look no further, as we have curated a list of the best review monitoring tools that will save you time and effort. From Google My Business Insights to Trustpilot, Brand24, ReviewTrackers, and Mention, these tools offer a comprehensive solution to track and manage reviews across various platforms. But which one is the right fit for your business? Stay tuned as we delve into the features, benefits, and drawbacks of each tool, helping you make an informed decision that will elevate your online reputation.

Key Takeaways

  • Google My Business Insights and Trustpilot are valuable tools for tracking online performance and managing customer reviews.
  • Brand24 and Mention provide powerful features for managing online reputation, tracking brand mentions, and analyzing social media conversations.
  • Google My Business Insights and ReviewTrackers offer review monitoring, response management, and reporting features.
  • Trustpilot and Brand24 help businesses understand customer opinions and sentiments through monitoring and analyzing customer feedback trends.

Google My Business Insights

Google My Business Insights provides you with valuable data and analytics to track your online performance and make informed decisions. With Google My Business analytics, you can gain insights into how customers are finding your business and interacting with your listing. This includes information on the number of views your listing receives, the actions customers take (such as visiting your website or requesting directions), and the number of phone calls your business receives.

One of the key features of Google My Business Insights is competitor analysis. This allows you to compare your business's performance to that of your competitors. You can see how your listing's visibility, engagement, and customer actions stack up against similar businesses in your area. This information can help you identify areas where you may be falling behind and make adjustments to improve your online presence.


Trustpilot is a popular online review platform that allows businesses to collect and manage customer reviews to build trust and credibility. With Trustpilot analytics, businesses can gain valuable insights into their online reputation and make data-driven decisions to improve their products and services.

Trustpilot provides businesses with tools to monitor and analyze customer reviews, allowing them to understand their customers' sentiments and identify areas for improvement. By tracking metrics such as review volume, average rating, and customer feedback trends, businesses can gauge their reputation and make informed decisions to enhance customer satisfaction.

In addition to analytics, Trustpilot also offers reputation management features. Businesses can respond to customer reviews, addressing any concerns or issues raised in a timely manner. This demonstrates their commitment to customer satisfaction and helps build trust with potential customers. Trustpilot's reputation management tools also allow businesses to showcase their positive reviews and ratings, boosting their online credibility.


social media monitoring platform

After exploring Trustpilot's review monitoring tools, let's now shift our focus to Brand24, another powerful platform for businesses to manage their online reputation. Brand24 offers comprehensive social media analytics and sentiment analysis features that can help businesses gain valuable insights into their customers' opinions and sentiments.

With Brand24's social media analytics, you can track and analyze mentions of your brand across various social media platforms in real-time. This allows you to monitor how your brand is being discussed and mentioned online, identify trends, and measure the impact of your marketing campaigns.

Additionally, Brand24's sentiment analysis feature goes beyond simply tracking mentions by analyzing the sentiment behind the mentions. By using advanced algorithms, Brand24 can determine whether the sentiment is positive, negative, or neutral. This helps you understand the overall sentiment towards your brand and allows you to respond appropriately to any negative feedback or issues that arise.

Brand24 also provides detailed reports and data visualizations that make it easy to understand and interpret the information gathered. This allows businesses to make data-driven decisions and take proactive steps to improve their online reputation.


ReviewTrackers is a robust platform that businesses can utilize to effectively monitor and manage their online reviews and customer feedback. When it comes to pricing and features, ReviewTrackers offers different plans tailored to various business needs. Their pricing starts at $49 per month for the Essential plan, which includes review monitoring, response management, and reporting features. The Professional plan, priced at $89 per month, adds sentiment analysis and integrations with popular review sites. For larger businesses, the Enterprise plan provides advanced analytics and customized solutions, with pricing available upon request.

To effectively utilize ReviewTrackers for reputation management, businesses should start by setting up their accounts and connecting their review platforms. ReviewTrackers allows businesses to monitor reviews from multiple sites in one central dashboard, saving time and effort. By using the sentiment analysis feature, businesses can identify positive and negative reviews easily and take appropriate actions. Responding to customer reviews promptly and professionally is crucial for maintaining a positive online reputation. ReviewTrackers makes it easy to respond directly within the platform, ensuring timely and efficient communication with customers. Additionally, the reporting feature provides valuable insights into review trends, helping businesses identify areas for improvement and make data-driven decisions to enhance their reputation.


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To further expand your review monitoring capabilities, consider utilizing Mention, a powerful tool for businesses to track and analyze online mentions and social media conversations about their brand. Mention offers a comprehensive solution for social media listening and online reputation management.

With Mention, you can easily monitor and track mentions of your brand across various social media platforms, blogs, forums, and news sites. This allows you to stay updated on what people are saying about your business in real-time. By actively listening to social media conversations, you can identify potential issues, address customer concerns, and capitalize on positive feedback.

One of the key features of Mention is its advanced analytics capabilities. It provides in-depth insights into your brand's online reputation, including sentiment analysis, engagement metrics, and competitor benchmarking. This data-driven approach helps you understand how your brand is perceived and allows you to make informed decisions to improve your online presence.

Additionally, Mention offers customizable alerts and notifications, allowing you to receive real-time updates whenever your brand is mentioned online. This ensures that you never miss any important conversations or opportunities to engage with your audience.

Frequently Asked Questions

Are There Any Additional Features or Benefits of Using Google My Business Insights Beyond Review Monitoring?

Using Google My Business Insights offers additional benefits beyond review monitoring. It provides valuable data on customer actions, such as website visits, phone calls, and direction requests. These insights help you understand customer behavior and make informed business decisions. Review monitoring tools, on the other hand, have limitations as they only focus on reviews. By utilizing Google My Business Insights, you gain a comprehensive view of your business's online performance and can take proactive measures to improve customer satisfaction.

Can Trustpilot Help Businesses Manage and Respond to Reviews on Multiple Platforms, or Is It Limited to Its Own Platform?

Trustpilot's cross-platform review management capabilities allow businesses to manage and respond to reviews on multiple platforms, not just its own. This means that you can easily monitor and engage with reviews from various sources, giving you a comprehensive view of your online reputation. However, it's important to consider the potential limitations of ReviewTrackers' review source monitoring. While it offers an extensive list of review sources, it may not cover every platform, so it's worth checking if it supports the platforms that matter most to your business.

Does Brand24 Offer Any Integrations With Other Tools or Platforms to Enhance the Review Monitoring Experience?

Brand24 offers a range of integrations with other tools and platforms to enhance your review monitoring experience. These integrations allow you to gather data from various sources, analyze it, and respond to reviews efficiently. By integrating Brand24 with other tools, you can streamline your review management process and gain valuable insights into your brand's reputation. These enhancements enable you to stay on top of customer feedback and make informed decisions to improve your business.

Are There Any Limitations to the Number of Review Sources That Reviewtrackers Can Monitor for a Business?

When it comes to the number of review sources that ReviewTrackers can monitor for your business, there are no limitations. This means that you can track and analyze reviews from multiple platforms, giving you a comprehensive view of your online reputation. Additionally, integrating with Google My Business Insights can provide valuable data on customer engagement and review performance. By leveraging these tools, you can gain valuable insights and make informed decisions to improve your online presence.

Can Mention Provide Insights or Analytics on Customer Sentiments or Trends Based on the Reviews It Monitors?

Yes, Mention can provide valuable insights and analytics on customer sentiments and review trends based on the reviews it monitors. With its advanced sentiment analysis capabilities, Mention can analyze the tone and emotion expressed in customer reviews to determine overall sentiment. Additionally, Mention can track and analyze review trends over time, allowing businesses to identify patterns and make data-driven decisions to improve their products or services.


Overall, when it comes to monitoring reviews for your business, these tools have got you covered. From the insightful data provided by Google My Business Insights to the trusted customer feedback on Trustpilot, these tools offer valuable insights to help you improve your business. With Brand24, ReviewTrackers, and Mention, you can stay on top of what people are saying about your brand across various platforms. So, why not harness the power of these tools and take your business to new heights? Don't miss out on the opportunity to enhance your brand reputation and customer satisfaction.

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