3 Best Link Building Techniques for Small Online Stores

by JC Burrows  - October 9, 2023

Are you struggling to increase the visibility of your small online store? Don’t worry, you’re not alone. In fact, 75% of small online stores face the same challenge. But here’s the good news: we have three proven link building techniques that can help you overcome this hurdle. With guest blogging, influencer outreach, and broken link building, you can boost your store’s online presence and attract more customers. Let’s dive in and explore these effective strategies together.

Key Takeaways

  • Guest blogging and influencer outreach can increase online store visibility and improve link building strategy.
  • Social media collaborations with influencers can expose the brand to a wider range of potential customers and increase brand visibility, website traffic, and sales.
  • Broken link building helps reclaim lost links and improves the website’s visibility and authority.
  • A personalized and polite outreach strategy can build relationships with bloggers/influencers, increase brand visibility, and provide valuable backlink opportunities.

Guest Blogging

If you want to increase your online store’s visibility and improve your link building strategy, guest blogging can be a highly effective technique to consider. Guest blogging involves writing and publishing content on other websites in your niche. This allows you to showcase your expertise, build relationships with other bloggers, and gain exposure to a wider audience.

One of the key benefits of guest blogging is that it helps with content marketing. By creating high-quality, informative posts for other websites, you can establish yourself as an authority in your industry and attract more visitors to your online store. Additionally, when you include relevant links back to your own website within your guest posts, you can boost your SEO strategies and improve your search engine rankings.

To get the most out of guest blogging, it’s important to choose websites that are relevant to your industry and have a strong readership. Look for websites that accept guest posts and provide guidelines for submission. When writing your guest posts, make sure to include keywords that are relevant to your online store and optimize your content for search engines.

Influencer Outreach

When implementing a successful link building strategy for your small online store, it is crucial to incorporate influencer outreach into your marketing efforts. Building partnerships with micro influencers and collaborating with them on social media can greatly benefit your store’s visibility and brand awareness.

Micro influencer partnerships are a cost-effective way for small online stores to reach a targeted audience. These influencers have a smaller following compared to macro influencers, but they often have a more engaged and loyal community. By partnering with micro influencers who align with your brand values and target audience, you can tap into their influence and leverage their credibility to promote your products or services.

Social media collaborations are another effective way to build links and generate traffic to your online store. Collaborating with influencers on platforms such as Instagram, YouTube, or TikTok allows you to tap into their existing audience and expose your brand to a wider range of potential customers. This can lead to increased brand visibility, website traffic, and ultimately, more sales.

To start an influencer outreach campaign, research relevant micro influencers in your niche and reach out to them with a personalized pitch. Offer them incentives such as free products, exclusive discounts, or affiliate partnerships to encourage them to promote your store. Remember to establish clear goals and expectations, and track the results of your collaborations to measure their effectiveness.

Incorporating influencer outreach and social media collaborations into your link building strategy can help your small online store gain exposure, build credibility, and drive more traffic to your website. By leveraging the influence and reach of micro influencers, you can create a sense of belonging for your target audience and ultimately increase your online store’s success.

Broken Link Building

To effectively implement broken link building for your small online store, utilize a comprehensive strategy that focuses on identifying and replacing broken links with relevant and high-quality alternatives. Broken link building is a powerful technique that allows you to reclaim lost links and improve your website’s visibility and authority.

Start by conducting a thorough competitor analysis to identify websites in your industry that have broken links. Look for websites that are relevant to your niche and have a high domain authority. Once you have identified these websites, use a tool like Ahrefs or SEMrush to find any broken links on their pages.

Next, reach out to the website owners or webmasters and inform them about the broken links on their site. Offer them a list of high-quality and relevant alternatives from your own website. This not only helps them fix their broken links but also provides an opportunity for you to gain valuable backlinks to your online store.

Remember to keep your outreach emails personalized and polite. Explain how your alternative links can benefit their readers and why they should consider replacing the broken links with your suggestions.

Frequently Asked Questions

Can I Use Guest Blogging to Build Links for My Small Online Store if I Don’t Have Any Experience in Writing or Blogging?

Yes, you can use guest blogging to build links for your small online store even if you don’t have experience in writing or blogging. However, there are alternative link building techniques available as well.

How Do I Find the Right Influencers for My Small Online Store’s Influencer Outreach Campaign?

To find the right influencers for your small online store’s outreach campaign, start by finding micro influencers on social media platforms. They can help you connect with your target audience and boost your brand’s visibility.

Is Broken Link Building a Time-Consuming Process for Small Online Stores With Limited Resources?

Broken link building can be time-consuming for small online stores with limited resources. However, there are alternative link building strategies that can be effective. It’s important to consider the impact of broken link building on SEO for small online stores.

Are There Any Specific Guidelines or Best Practices to Follow When Reaching Out to Influencers for Link Building Purposes?

When it comes to influencer outreach for link building, following specific guidelines and best practices is crucial. By utilizing effective techniques and building relationships with influencers, you can boost your online store’s visibility and reach a wider audience.

Can Guest Blogging and Influencer Outreach Be Combined to Maximize Link Building Efforts for Small Online Stores?

To maximize your link building efforts for small online stores, you can combine guest blogging and influencer outreach. By utilizing social media strategies and content marketing tactics, you can increase your chances of success.


In conclusion, by utilizing effective link building techniques such as guest blogging, influencer outreach, and broken link building, small online stores can greatly improve their website’s visibility and search engine rankings. These strategies enable them to attract more organic traffic, boost brand awareness, and ultimately increase sales. Remember, a well-built link profile is like a strong foundation for your online store, allowing it to reach new heights and stand out from the competition like a beacon in a crowded marketplace.

Growing Your Plumbing Business With Local SEO in 2024
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