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April 29, 2022

Why You Should Invest in an Effective SEO Campaign

Updated Jun29th2022

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Why You Should Invest in an Effective SEO Campaign

You’ve probably heard the term SEO thrown around, but what is it? If you’re not familiar with the term, SEO stands for Search Engine Optimization. Your website’s search ranking is probably the most important facet of your online presence because it determines how well people find your site in a search engine search. Therefore, if you optimize your site properly and invest in an effective SEO campaign, you’ll increase traffic to your site, generate more leads, and increase revenue.

Let’s look at some of the ways you can increase your online presence by optimizing your site.

White Hat SEO Methods

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The key to search rankings is gaining relevant backlinks from other websites – this will make it easier for search engines to find your site and rank you higher. You can implement several white hat techniques to acquire high-quality backlinks, such as guest blogging and placing relevant external links on your website.

In addition, you’ll want to ensure that your site is user-friendly. This means filling it with useful content that isn’t just about promoting your company or products. Websites that provide relevant information for users tend to rank higher because search engines don’t want their customers to seek out low-quality sites. Your site should also be well optimized for mobile devices and include a blog, so you can feature fresh content regularly, which increases the likelihood of attracting new visitors from search engines.

Black Hat SEO Methods

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There are ways you can optimize a site without resorting to black hat SEO, and there are also many unethical ways to increase your search rankings. For example, you could build thousands of backlinks by adding them to sites with similar content; however, this is against Google’s webmaster guidelines because it can lead to a penalty that drops your site ranking in the SERPs (search engine results pages).

Black hat SEO has gotten much more difficult in recent years due to Google’s continual updates and the introduction of Rank Brain, which analyzes over 200 factors when determining where a particular website ranks in organic search. This means if you want to use black hat techniques without being penalized, you’ll need an experienced team on your side who has successfully carried out these strategies before.

What About E-Commerce?

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If you have an e-commerce store, your site must be well optimized. You should ensure that each page has a clear structure and use top-quality SEO keywords in the title tags, URL, headings, content body, etc. It’s also crucial to choose the right hosting service to influence your rank.

For example, suppose you opt for shared hosting instead of a dedicated server. In that case, you could miss out on potential gains because other websites sharing the same IP address with your e-commerce store could reduce their search ranking due to poor site speed; this may be exacerbated by subpar hosting services that suffer from downtime or bandwidth issues. On the other hand, if you go with cloud hosting, this won’t be a problem, and the improved speed could help you rank higher.

10 Ways to Improve Your SEO Campaign

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Implementing a search engine optimization campaign may seem challenging, but it’s not that difficult if you have the right guidance. Therefore, here are ten tips on how to improve your site ranking:

1. Use SEO Friendly URLs

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Google suggests using keywords in your page URL to boost your site’s rankings. Therefore, try to fill out all of the available fields when creating a new document so potential customers can easily find your content when they search for related phrases or words. You should also use hyphens instead of underscores and omit unnecessary words such as “the,” “for,” etc.; however, don’t remove them completely unless they’re stopping hyperlinks from working properly.

2. Optimize Your Headings – H1s, H2s, etc.

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Headings are an essential part of SEO because they allow you to highlight certain phrases that your target audience is likely to search for. The text enclosed in the HTML tags should be 60 characters or less and include keywords without being too generic or stuffed with keywords. Moreover, headings should appear after any outbound hyperlinks (i.e., don’t link out to other websites before you’ve created a heading).

3. Choose the Right Keywords and Phrases

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If you’re new to SEO, it’s important to choose keywords that your target audience is likely to use when searching for related content. Otherwise, your efforts could be wasted, and visitors won’t be able to find what they’re looking for on your website. Moreover, if you’ve already started marketing your site with particular keywords, but these are too specific or very general phrases that all of your competitors are using as well, then consider expanding your campaign by targeting secondary keywords that aren’t as competitive.

4. Use LSI Key in Content

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LSI stands for Latent Semantic Indexing, and it involves using a mix of keywords in your content instead of repeating the same phrases. For example, you could include the word “app” three times on a single page because it’s relevant to your business; however, you shouldn’t repeat this phrase more than twice. In contrast, if you use synonyms for certain words, search engines may assume they’re different terms and rank them accordingly.

5. Create Quality Content

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Create original content that will help users find what they’re looking for on your e-commerce store or blog because Google has introduced RankBrain to prioritize useful material that answers the most common questions (i.e., “how-to” guides). Moreover, search engine spiders are more likely to rank web pages that have been updated recently, so try to post new articles at least once or twice a week.

6. Hyperlink Your Content

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Although it’s important to avoid over-optimizing your site because Google penalizes sites with too much duplicate content, you should hyperlink the most relevant keywords in your copy and separate them using commas; this will also help search engine spiders understand what your content’s about. In addition, use anchor text that includes one or two primary keywords without being too generic (e.g., “click here,” “read more”) because it can affect your rankings if customers are bouncing from one page to another quickly.

7. Submit a Sitemap

A sitemap lets users know when your website was last updated and the number of pages you’ve included. Therefore, submit a sitemap to Google and Bing so they can easily index your site and share it with customers when they search for related phrases or words. It would help if you also created an XML Sitemap because this lets search engines know how often and in what order web pages were created to rank them accordingly.

8. Get Social With Your Site

Since roughly half of all internet users are active on social media platforms, try to build up your following on at least one platform (e.g., Facebook, Twitter, Instagram) because this will make it easier for people to find your business online. Moreover, encourage customers to leave reviews about your e-commerce store or blog because this increases your chances of appearing in related searches.

9. Aim for Top Rankings

Most internet users don’t bother typing any extra words after entering a search phrase, so it’s important to prioritize high rankings on the first page of Google and Bing. However, even if you’re not ranked number one, you can still appear on the second or third page if you’re targeting long-tail keywords that most web pages ignore. For instance, many website owners start by using their company name as keyword phrases; however, businesses shouldn’t rely on these generic terms since they could be outranked quickly.

10. Have an Actionable Strategy

Since roughly two billion online users search for related material every month, your business will need an effective SEO campaign to stay competitive. If you’re not sure where to start, consider hiring a digital marketing agency that can develop a customized plan to get your business ranked higher on search engines.

Final Thoughts on Why SEO Matters

There are roughly two billion online users every month, so you should prioritize search engine optimization if you want to attract more customers to your e-commerce store or blog. Although it’s easy for customers to find related material through social media platforms and blogs, they’re usually looking for immediate results when searching on Google or Bing. Therefore, it’s important to stay one step ahead of the competition by using effective keyword phrases to help customers find what they’re looking for quickly.

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