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April 30, 2022

Our Killer SEO Content Strategy for 2022

Updated May17th2022

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Our Killer SEO Content Strategy for 2022

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2022 is in full swing, and with it comes new challenges for SEO content strategy. The world of search engine optimization has changed a lot in recent years, from an industry that was once dominated by black-hat tactics to one increasingly reliant on white-hat techniques. This shift means that there are still ways to rank well without resorting to spammy or unethical methods, but it also requires an understanding of how search engines are changing and evolving. In order to stay ahead of the competition in 2022, you need to start planning your SEO content strategy now. So we made a killer guide to help you out!

How to Build a Killer Content Marketing Strategy for SEO Growth

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One of the most important things to consider when developing your SEO content strategy is your audience. You need to know who you’re targeting and what they’re looking for, then create content that meets their needs. This doesn’t mean simply churning out keyword-stuffed articles but rather creating useful, valuable content that people will actually want to read.

What is the difference between a content marketing strategy that focuses on an audience and one that focuses on keywords?

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The main difference is that an audience-centric content marketing strategy considers the needs of your target readers. In contrast, a keyword-centric strategy focuses on the keywords that you want to rank for.

Why is an audience-focused content marketing strategy important for SEO growth?

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An audience-focused content marketing strategy is important for SEO growth because it helps you create relevant content for your target readers. When your content is relevant and useful, people are more likely to read it and share it, which can help you attract new readers and followers. Additionally, search engines are increasingly taking into account the engagement and satisfaction of users when determining their rankings, so creating content that people want to read can give you an edge over your competitors.

Identifying your distinct content angle

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One of the first steps in developing your content marketing strategy is identifying your distinct content angle. This is what makes your content different from everything else out there, and it’s an essential part of hooking readers and keeping them engaged.

Your distinct content angle can be anything that sets your content apart, but some common examples include a unique perspective, expert advice, or interesting stories. Once you’ve identified your angle, make sure to focus on it throughout all of your content marketing efforts—from blog posts and social media updates to email newsletters and whitepapers.

Creating valuable content that people want to read

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Once you’ve identified your audience and developed your content angle, it’s time to start creating content. But don’t just churn out keyword-stuffed articles that no one will want to read! Instead, focus on creating valuable content that people will love. This could be anything from blog posts and infographics to videos and podcasts.

The key is to make sure that your content is interesting, informative, and useful. When readers feel like they’ve gained something from your content, they’re more likely to share it with their friends and followers, which can help you attract new readers and boost your SEO rankings.

Promoting your content on social media

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One of the best ways to promote your valuable content is to share it on social media. This helps you reach a wider audience and generate more traffic to your website.

But simply sharing links to your content isn’t enough—you need to also engage with your followers and build relationships with them. This means responding to comments, engaging in discussions, and sharing other people’s content as well. When you make social media a two-way street, you’ll build trust and credibility with your followers, which can help you attract more readers in the long run.

How to build your content strategy

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Now that you’ve determined your unique content angle and created some valuable content, it’s time to start promoting it. Here are a few tips for building your content strategy:

Determine your goals:

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What do you hope to achieve with your content marketing? Are you looking to attract more readers, boost your SEO rankings, or generate more leads? Set specific goals and track your progress over time.

Determine what pain points your primary audience is experiencing so that you can help:

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What are the biggest challenges and frustrations that your target audience is facing? What information can you provide that will help them overcome these challenges?

Determine your brand’s distinct area of expertise:

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What makes your brand unique? What do you offer that no one else does? Focus on this throughout all of your content marketing efforts.

Determine what kind of slant you want your material to have:

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Do you want your material to be serious or humorous? Do you want to focus on informing your audience or entertaining them? Keep your overall goals in mind when making this decision.

Make a list of content ideas that are in line with your goals:

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Once you’ve determined your goals, develop a list of content ideas that will help you achieve them. This could include blog posts, whitepapers, videos, infographics, and more.

Do your keyword research:

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Make sure to do your keyword research so that you can target the right keywords and phrases with your content.

Develop a content calendar:

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Plan out your content ahead of time using a content calendar. This will help you stay on track and make sure that you’re publishing new content on a regular basis.

Determine how you’re going to measure success:

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What metrics will you use to track the success of your content marketing? Keep these in mind as you publish and promote your content.

Create the content:

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Now it’s time to start creating your content! Write blog posts, create infographics, shoot videos, and record podcasts. Remember that quality is more important than quantity— focus on creating valuable content that your audience will love.

Publish and promote your content:

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Once you’ve created your content, it’s time to publish it on your website and start promoting it. Next, share your content on social media, in email newsletters, and through other channels.

Engage with your audience:

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Make sure to respond to comments, questions, and concerns from your audience. The more you engage with them, the more likely they are to keep coming back for more.

Track your results:

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Keep an eye on your metrics so that you can see how well your content is performing. Then, make adjustments as needed to ensure that you’re hitting your targets.

Tips for Writing Content That Ranks

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In order to write content that ranks, you need to understand how search engines work. Here are a few tips:

Research your keywords:

Use keyword research tools like Google AdWords Keyword Planner and semrush.com to find the right keywords for your content. For example, you can write the world’s greatest article on the lifespan of boll weevils in Africa, but if no one is searching for that topic, it won’t rank.

Create valuable content:

The search engines are looking for valuable content that provides users with what they’re looking for. So write blog posts, create videos, and design infographics packed with useful information. Content that doesn’t provide real value to users won’t rank.

Use keyword-rich titles and descriptions:

Make sure to use keywords throughout your title and description so that the search engines can easily index your content.

Follow the proven article title formulas:

When it comes to article titles that grab a reader’s attention, there are a few formulas that have proven to work time and time again. Here are a few of them:

  • The how-to title: How to _____
  • The listicle title: 10 Ways to _____
  • The question title: What is the Best Way to _____?
  • The expert roundup title: 37 Experts on How to _____

Optimize your images:

Make sure to use keyword-rich file names and alt text for all of the images on your website. This will help the search engines index them properly.

Link to other relevant articles:

When you’re writing an article, be sure to link to other relevant articles on your website. This will help the search engines determine the topic of your article and will also help to keep people on your website longer.

Use social media to promote your content:

Make use of social media platforms like Twitter, Facebook, and LinkedIn to promote your content. For example, share links to your articles on your social media pages and use hashtags to help them rank higher in the search engines.

Guest post on popular blogs:

Guest posting can be a great way to get your content in front of a new audience. Find popular blogs in your niche and offer to write a guest post for them. In exchange, ask them to link to your article from their website.

Submit your content to article directories:

Article directories can be a great way to get your content in front of a new audience. Submit your articles to directories like EzineArticles.com and ArticleBiz.com.

Use social media advertising:

Social media advertising can be a great way to get your content in front of a new audience. Use platforms like Facebook Ads and Twitter Ads to promote your articles to a wider audience.

Some SEO Content Mistakes to Avoid

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There are a few content mistakes that you should avoid if you want your content to rank. Here are a few of them:

  • Keyword stuffing: Don’t stuff your keywords into your content just for the sake of getting them in there. This will only hurt your chances of ranking.
  • Duplicate content: Don’t copy and paste content from other websites. The search engines will penalize you for duplicate content.
  • Poor grammar and spelling: Make sure to proofread your content before publishing it. A few mistakes here and there can hurt your ranking.
  • Not using images: Including images in your content can help it rank higher in the search engines. Make sure to use keyword-rich file names and alt text for all of your images.
  • Not providing value: The search engines are looking for content that provides users with what they’re looking for. If your content doesn’t provide real value, it won’t rank.

Our Proven Blog Post Layout Formula

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At Rank Higher Online, we average over a million words a month in content generated for clients, and we’ve learned a thing or two about structuring high-performing blog posts. So if you want your content to rank, we’re providing our proven blog post layout formula. Here’s how it works:

The headline

Write a headline that’s catchy and includes your target keyword.

Here’s an example:

“The 5 Best Ways to Improve Your SEO Content Strategy”

The intro

Write an intro that hooks the reader in and tells them what they can expect from the article.

Here’s an example:

“If you want your content to rank higher in the search engines, you need to have a solid SEO content strategy. But with so many different ranking factors, it can be tough to know where to start. That’s why we’ve put together a list of the 5 best ways to improve your SEO content strategy.”

The body

Write the body of your article using your target keyword throughout. Include subheadings and use images to break up the text.

Here’s an example:

“1. Optimize your content for keywords

One of the best ways to improve your SEO content strategy is to optimize your content for keywords. This means including your target keyword in your title, headings, and throughout the body of your article.

2. Publish regularly

In order to rank higher in the search engines, you need to publish regularly. Aim to publish a new article at least once a week.

3. Guest post on popular blogs

Guest posting can be a great way to get your content in front of a new audience. Find popular blogs in your niche and offer to write a guest post for them. In exchange, ask them to link to your article from their website.

4. Submit your content to article directories

Article directories can be a great way to get your content in front of a new audience. Submit your articles to directories like EzineArticles.com and ArticleBiz.com.

5. Use social media advertising

Social media advertising can be a great way to get your content in front of a new audience. Use platforms like Facebook Ads and Twitter Ads to promote your articles to a wider audience.”

The conclusion

Write a conclusion that sums up the article and includes a call-to-action.

Here’s an example:

“Now that you know how to improve your SEO content strategy, it’s time to put it into action. Start by using keyword-rich titles and descriptions, optimizing your images, and writing longer articles. Then promote your content on social media and reach out to popular bloggers in your niche. With these tips, you’ll be able to take your content to the next level and rank higher in the search engines.”

So there you have it! Our proven blog post layout formula that will help your content rank higher in the search engines. Implement these tips and you’re sure to see an improvement in your ranking results.

The Final Word on Crafting a Killer SEO Content Strategy

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If you want your content to rank in the search engines, you need to create valuable, keyword-rich content and promote it using social media and other marketing channels. By following these tips, you can create a killer SEO content strategy that will help your business succeed in 2022 and beyond.

If you need help with your content and SEO strategy, reach out to us today. At Rank Higher Online, we specialize in helping businesses rank higher in the search engines and get more traffic to their websites. We would be happy to help you create a content strategy that will help your business succeed. Contact us today to learn more!

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