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April 30, 2022

14 Best Strategies For Better Local Search Ranking

Updated May17th2022

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14 Best Strategies For Better Local Search Ranking

If you are a brick-and-mortar business, you probably know the importance of getting a better local search ranking for your site. However, offering excellent products and services is just not enough for your business. You need to get in the game when it comes to dominating local search results.

For instance, if you are a dentist, you need to optimize your site so that people searching for Dentists in your area will see your website on top of search engine results pages (SERPs). This can be achieved by several methods. Here are fourteen of the best strategies for getting better local search rankings for your business;

Spruce Up Your On-Page Content

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On-Page optimizations are nothing but the steps taken to improve the rankings of keywords in search engines like Google, Yahoo, and Bing. It is also one of the most important factors that search engine considers when ranking sites.

On-page optimization means improving your site’s architecture, content, and internal linking structure to optimize for local searches. Keyword research plays an important role here since you need to find out which keywords are popular in planning your on-page optimization strategy. You should also plan your local SEO strategy with the help of tools like Google Analytics, Webmaster Tool, and Search Console. You can also use free tools like Deep Crawl to check your website’s on-page optimization status.

Off-Page Optimization

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Apart from On-Page optimization, you should also focus on off-site optimizations, including local citations, links, and reviews. Local directories, directories of websites relevant to your business, local blogs with great traction are some of the best options for off-page optimization. You can also use Google My Business, Bing Places for Business, and Facebook Pages to list your business details on popular local directories.

You need to get listed on as many sites as possible since this will help you improve your site’s on-page optimization. Also, you should actively engage on social media platforms like Facebook, Instagram, and Google My Business. You can even create a dedicated page for your local business on each of these platforms.

Make Sure Your NAP Is Consistent

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NAP stands for Name, Address, and Phone Number, and it’s one of the most important factors that the search engines consider when ranking local businesses. Therefore, you need to make sure that your NAP is consistent across all websites, directories, and platforms you are using for your business.

If you list yourself on a directory without mentioning your city, state, or zip code, you will get penalized by Google. If you are using Facebook for your business, you can claim a free My Business page on Facebook and list your NAP details on it.

Optimize Your Site For Mobile Searches

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Most people now use smartphones to search for products online. Therefore, you should strive to make your site mobile-friendly so that more visitors will convert into customers. Old, poorly designed sites are likely to get less mobile traffic, which can affect your rankings.

Make It Easy To Navigate

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The easier it is for users to navigate your site, the better will be your user experience. If they cannot find what they are looking for on your site, they will exit and look elsewhere. Therefore, you should use local keywords on your site’s menus, sub-menus, and internal linking structure.

Optimize Header Tags

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Headers and sub-headers play a big role in on-page optimization. You should use H1, H2, and other headers based on your site’s context to improve the overall user experience. One way to do this is by using the right keywords in your site’s headers. Another way is by using synonyms to increase your keyword density.

H3 tags and meta descriptions also play an important role in on-page optimization. Always keep your meta description length to 160 characters or less, and do not use default meta descriptions for each page. This, along with other on-page factors, can help you increase your rankings over time.

Internal Linking

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Internal linking is how you link to other pages on your own website. It plays an important part in on-page optimization. You need to make sure that you use various internal linking opportunities like footers, menus, and sub-menus to optimize for local searches. Also, look for opportunities to use your keywords in anchor text.

Make Your Site Faster

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The faster your website loads, the better for your rankings. Users are more likely to stay on a site that has fast loading time. You should also avoid using low-quality images or too much Flash content since this increases page load times. Make sure that you optimize the size and format of your images and use CSS to reduce file size.

Local Business Schema Markup

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Schema markup is basically structured data that you can use on your site to make it more search-friendly. It helps the search engines understand your business and rank it accordingly. You can use schema markup for several things like address, contact details, opening hours, etc.

Get Some Google Reviews

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Google reviews are one of the most important factors for local SEO rankings. Your customers can leave a Google review from your My Business page or from maps.google.com/business/. If you have a good number of positive reviews, then this will increase your rankings and improve trust signals in the eyes of Google’s algorithm.

Promote Your Site On Blogs

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You can promote your site on blogs and link it back to your website. This helps increase links and citations, which can help you with better rankings. Several resources online can give you information on blogs in your niche. You should find them and contact bloggers with similar site content for link building.

Promote Your Site On Forums And Q&A Sites

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Forums, discussion sites, and question-and-answer sites are also great resources for promotion. You should use these resources to build links, increase your exposure and boost your site’s rankings. There are several such sites out there that can give you better exposure and help you with link-building campaigns quickly.

External Link Building

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You should build links to your website organically by creating quality content and promoting it on social media, blogs, forums, and other websites. The more quality links you have coming in, the higher your rankings will be. However, you should not use any automated tools for link building, as this can harm your site’s overall rankings in Google.

Optimize Metadata

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Metadata is basically structured data about the content of a page or document that is not visible to users. Therefore, you need to make sure that you optimize all of your metadata to give the search engine a better idea of what your site or webpage is about.

The Bottom Line on Better Local Search Rankings